Terrii Madar-Jennings

Hello! I’m Terri

Consumer Insights Specialist

(908) 329-7302


Hillside, NJ 07205

About Me

Strategic and creative consumer research insights professional with extensive experience across wide variety of FMCG companies and broad range of consumer targets for large Fortune 500 companies.  Lead Base, Innovation insights for Key Brands like Airwick, AT&T, Oreo, belVita, Dannon, Oikos, Old Spice, Ritz.


My Experience

2017 – Present
Reckitt Benckiser
Senior Consumer Insights Consultant
Parsippany, NJ
2016 – 2017
The Dannon Company
Senior Consumer Insights Consultant
White Plains, NY
2012 -2016
Mondelēz International, LLC
Associate Director, Consumer Insights & Strategy, Oreo & Chips Ahoy!
East Hanover, NJ
2011 – 2012
Kraft Foods: Nabisco Division
Promoted to Associate Director: Ritz Core and Multicultural
East Hanover, NJ
2006 – 2011
Kraft Foods
Sr. Research Manager: Sweet Innovation
East Hanover, NJ
1994 – 2006
Nabisco Biscuit Company
Market Research Manager: Savory & Wholesome on the Go
East Hanover, NJ
May , 1992

My Skills

  • Agile Senior Consultant
  • Drive cost effective Consumer Insights
  • Leverage wide array of Insight Solutions
  • Adept at DIY Tools
  • Advertising development\performance
  • Brand Health Tracking
  • Brand Strategy
  • Equity Evaluation
  • Packaging design optimization
  • Product optimization
  • Innovation identification
  • Innovation validation
  • Total Market Audience


Food / Snacks 30%
Food / Premium Chocolate 20%
Personal Care 20%
Household Cleaning 20%
Consumer Health 10%

My Education

1981 – 1982
Montclair State University
Adjunct Instructor, MSU, Psychology Department – Taught Statistical, Psychology of Personality and General Psychology
Montclair, NJ
1979 – 1981
Montclair State University
MA, Psychology
Montclair, NJ
1977 – 1981
Montclair State University
BA, Psychology
Montclair, NJ

Contact me

Please give me a call or drop me an email. You can also use the convienent form below.

(908) 329-7302