(908) 329-7302
Consumer Insights Specialist
Hello! I’m Terri
terri.madarjennings@gmail.com
Hillside, NJ 07205
About Me
Strategic and creative consumer research insights professional with extensive experience across wide variety of FMCG companies and broad range of consumer targets for large Fortune 500 companies. Lead Base, Innovation insights for Key Brands like Airwick, AT&T, Oreo, belVita, Dannon, Oikos, Old Spice, Ritz.
My Experience
Present
2017 – Present
Reckitt Benckiser
Senior Consumer Insights Consultant
Parsippany, NJ
2016 – 2017
The Dannon Company
Senior Consumer Insights Consultant
White Plains, NY
2012 -2016
Mondelēz International, LLC
Associate Director, Consumer Insights & Strategy, Oreo & Chips Ahoy!
East Hanover, NJ
2011 – 2012
Kraft Foods: Nabisco Division
Promoted to Associate Director: Ritz Core and Multicultural
East Hanover, NJ
2006 – 2011
Kraft Foods
Sr. Research Manager: Sweet Innovation
East Hanover, NJ
1994 – 2006
Nabisco Biscuit Company
Market Research Manager: Savory & Wholesome on the Go
East Hanover, NJ
May , 1992
My Skills
- Agile Senior Consultant
- Drive cost effective Consumer Insights
- Leverage wide array of Insight Solutions
- Adept at DIY Tools
- Advertising development\performance
- Brand Health Tracking
- Brand Strategy
- Equity Evaluation
- Packaging design optimization
- Product optimization
- Innovation identification
- Innovation validation
- Total Market Audience
My Education
1982
1981 – 1982
Montclair State University
Adjunct Instructor, MSU, Psychology Department – Taught Statistical, Psychology of Personality and General Psychology
Montclair, NJ
1979 – 1981
Montclair State University
MA, Psychology
Montclair, NJ
1977 – 1981
Montclair State University
BA, Psychology
Montclair, NJ
1976
Contact me
Please give me a call or drop me an email. You can also use the convienent form below.
(908) 329-7302
terri.madarjennings@gmail.com